Flight Projects needed a logo to convey a sense of advanced technology and flight innovation. They were looking for something elegant, classic, and simple. A number of different ideas were tried out before settling on the upward swoosh which clearly illustrated movement. The letter i was originally dotted with a large circle to lend a greater sense of flight to the image. Flight Projects requested a more globe-like image for the circle to give the logo some depth. This in turn helped create a sense of space and advanced technology.
